It’s no big secret that content is king in the online marketing scene. If done right, content marketing can boost web traffic, increase conversions, and, eventually, take sales to the next level. But, generating enough content and making sure quality is top-notch can be challenging. That’s why more and more brands opt to use an outsource content writing service.

The truth of the matter is that not all content writing services are created equal. Some will deliver first-rate content that converts, while others are just downright awful. As such, it’s crucial to know how to tell the writing services from the bad ones. After all, the last thing you want is to get plagiarized web content riddled with grammar mistakes and typos.

So, what makes a high-quality content writing service?

Rich Portfolio

Any content writing service worth its salt should have a long list of satisfied clients. That’s why it pays to check out client testimonials and portfolio before hiring a company to produce your web content. More importantly, you should stay away from companies that have received many complaints, and also watch out for fake testimonials.

Quick Turnaround Times

A well-run content writing service is dependable and cares about your deadlines. They understand that it’s crucial to post content consistently to keep readers engaged. Oftentimes that means they deliver your content on or before set delivery date. If it’s a large writing firm, they should let you communicate directly with the writer so you can be sure your expectations will be met.

No matter how you look at it, you need to work with a reliable content writing service that offers quick turnaround times. Any company that persistently misses deadlines should be avoided at all cost.

Fair Pricing

The cliche that “you get what you pay for” is especially true in the content writing business. If a company offers what seems like ridiculously low rate, be wary. It might cost you big in lackluster or plagiarized web content that will get your website penalized by Google. On the flipside, you don’t want to overpay for content. The sweet spot is to find a content writing service that offers a fair price and great value for your money.

Transparency is Key

A high-quality content writing service uses a proven process to vet and qualify writers that match the needs of their clients. Remember every writing company has both advanced and intermediate writers. With that said, the service should be open and transparent about how they vet and rate their writers. Are writers categorized into niches? If so, they should make it known right from the start.

Full Service

Sure, it’s great to work with a specialty writing company. But, if you need compelling web content, you might want to outsource to a full-service content writing company. This is a company that does it all, including topic research, gathering of materials, SEO service, keyword analysis, and so much more.


No content writing service is complete without SEO experts. These are writers who’ll make sure your content is optimized for higher search ranking. If a company doesn’t offer SEO service, run!

Ease of Communication

Content writing involves lots of back and forth. Whether you want revisions done or give additional instructions, the service should make it easy for you to communicate with the writer. More often than not, an excellent content writing service has a chat functionality and customer service rep ready to address all your queries 24/7.

An Extensive Pool of Quality Writers

This one’s a no-brainer: go for a content writing service that has a wide range of quality copywriters who can write about an array of topics. This way, you can be sure you will find the right writer to craft your web content and make it SEO-ready.


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